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We didn’t start with a clothing line.
We started with a camera, a message, and a fire that wouldn’t go out.
Back in 2014, it was chaos. Cameras rolling. Headlines flashing. The world watching as our first brand — FinnaRAGE — made national news during a riot we didn’t plan, but somehow got caught in. That moment didn’t define us. But it lit the fuse.
We stepped back. Recalibrated.
And in 2016, we came back with purpose. With clarity. With a name that meant something:
LMTLSS.
Not just a brand.
Not just a word.
A mindset.
Trevor Finney, founder and CEO, knew how to capture raw moments.
Touring with artists like Joyner Lucas and shooting music videos with artists like Jelly Roll, he wasn’t just behind the lens — he was shaping how stories hit.
Every cut. Every frame. Every reel told one truth: Real wins come from struggle.
Then came Brendan Smith — now VP and CFO — the structure to the storm.
With a background in sales, logistics, and customer service, Brendan turned vision into blueprint, passion into process.
Together, they built LMTLSS from the ground up — a dual-force powerhouse in both fashion and media.
Every tee. Every hoodie. Every snapback.
Made with hand-picked fabrics, tailored fits, and that perfect feel — the one you don't forget once it's on. Psychological Typography.
We don’t cut corners.
We don’t mass-produce garbage.
And we sure as hell don’t follow trends.
Our apparel is unmatched — in comfort, in quality, in meaning.
Because when you wear LMTLSS, you're not just wearing fabric.
You’re wearing everything you’ve fought through.
Our media division hits different — because we’re not another agency churning out cookie-cutter content.
We direct, shoot, edit, and launch visuals that punch through the noise.
We work with brands, fighters, creators, business owners, and underdogs — anyone who wants to tell a story that makes people feel something.
We don’t just make content.
We weaponize it.
We believe in early mornings and late nights.
In reps, risk, and realness.
In grit over talent. In action over talk.
In the power of one more try when everyone else would’ve quit.
We believe in the same 24 hours.
And that what you do with yours?
That’s what separates you.
• Premium apparel — materials chosen for strength, softness, and soul
• Perfect fit — built for movement, built for hustle, built for real life
• Power visuals — media that feels like your story on screen
• No fluff. No filters. No limits.
From Boston to 15+ countries and climbing — the LMTLSS family is global.
Not just followers. Not just customers.
Real people with real stories.
Every time you post. Every time you tag us. Every time you tell us how LMTLSS made you feel seen, or heard, or stronger — that’s why we do this.
You are not just wearing a brand.
You are the brand.
📩 Email: contact@lmtlssmedia.com
📱 Instagram: @lmtlsslifestyle
📘 Facebook: @LMTLSS Lifestyle
If you're still reading this, you already get it.
Now go live it.
LMTLSS.
